Stop guessing your prices. Learn how to use sold comps, account for fees, and price for quick sales vs maximum profit.

1. Use Sold Comps, Not Listings

The biggest mistake new sellers make: pricing based on what others are ASKING, not what cards actually SELL for.

2. Account for All Fees

Your profit isn't your sale price. Here's what actually matters:

• eBay final value fee: ~13.25%
• PayPal/ managed payments: ~2.9% + $0.30
• Shipping (if free shipping)
• Cost of goods

Quick math: If a card sells for $100, you're keeping roughly $83 after fees.

3. Price for Speed vs Profit

Two strategies, both valid:

• Quick Flip: Price 10% below market. Move fast, reinvest capital.
• Max Profit: Price at market. Wait for the right buyer.

4. Watch for Market Shifts

Card prices move fast. A PSA 10 Charizard might be $200 today and $150 next week. Set up alerts or use a tool like CardLord to track your entire portfolio automatically.